Info Product Creation Outline
Even if you start off as an affiliate marketer, it pays to someday go to the effort of creating your own info product. It can be any format you want, but you get to flip the tables and have an army of affiliates out there promoting for you, instead of the other way around.
Main eBook Title: Creating, Launching and Promoting an Info Product
Chapter 1: From One Info Product to an Online Empire
– Start with a single title – and build on it until you have an empire of information out there.
– You can create info products for one or more niche markets and use pen names and personas to crossover.
– It’s not difficult and you can outsource certain elements you don’t feel comfortable doing.
Chapter 2: Choosing a Unique Slant
– Research what already exists (Amazon kindle, ClickBank, JVZoo, BN.com, etc)
– Write down topics being covered
– Brainstorm gaps in the marketplace or combine slants for something unique or targeted to a specific demographic
Chapter 3: Researching Your Content Thoroughly
– Educating yourself and plagiarizing are two different things. Soak up existing books on the subject matter.
– Stay tuned in to news stories on the topics. Breaking research results, etc.
– Dig into forums, niche blogs, talk to people offline, etc.
Chapter 4: Best Practices for Writing Your Content
– Conversational, not collegiate
– Good grammar, but perfection not necessary
– Spelling is definitely required – get an editor to glance over it.
– Break up paragraphs – no long ones
Chapter 5: Multimedia Components to Add to Your Info Product
– Video can be created as a side-by-side lesson to show people what you’re talking about in the PDF text portion
– Audio files are good (MP3) so that people can consume on the go
– Images within your PDF help the readers enjoy their experience – screenshots, stock photos, etc.
Chapter 6: High-End Graphics That Impress Your Audience
– Graphics you’ll need include minisite – header, footer, background, ecovers, and banners
– Hire a professional versus Do it yourself (only if you have amazing skills – first impressions are everything)
– Tips on hiring someone – where, Elance/Fiverr/Warriors for Hire, give plenty of time for completion and revision, look at portfolios, get bids for competitiveness
Chapter 7: Sales Copy That Converts
– Hooking your audience with headlines
– Including storylines – a mix of you versus your audience (what’s in it for me? Why do they need it? How will it benefit them?)
– Testimonials – how to get real ones
– Developing a strong call to action
Chapter 8: Where to Launch Your Creation
– ClickBank – they handle affiliate payments for you, have a large affiliate base
– JVZoo – Allows you to customize commissions for your affiliates, lets affiliates include bonuses, etc.
– WarriorPlus – Another great marketplace to attract affiliates who are also in your niche
Chapter 9: Developing an Affiliate Toolbox
– Swipe emails
– Graphics (ecovers, banner ads – animated and static)
– Social marketing elements – Tweets, FB posts, memes, etc.
Chapter 10: Promoting Your Product Properly
– Court some JV partners early on for the launch
– Build a buzz for the launch with perks for early buyers (like discounts)
– Promote your affiliate program even more than you promote your actual product
Tips number 1: A lot of people are starting to make a good amount of extra money through network marketing. With network marketing you can work at home whenever and however much you want. If you’re interested in getting into network marketing but aren’t sure how then this article is a good place to start.
Bonus Report: Increasing the Profits of a Product Launch
Chapter 1: Timed Price Increases (keep to your promises)
Chapter 2: One Time Offer (true OTO that’s never offered again)
Chapter 3: Upsells (these can be offered again but gets the buyer when they’re in a spending mood)
Chapter 4: Downsells (after agreeing to buy front end offer, and declining to upsell, give them an opportunity to grab a Downsell)
Chapter 5: Related Product Promotions (inside your products, link to items both as an affiliate and to your other products)
Opt-in or Viral Report: 5 Easy Ways to Effortlessly Create an Info Product
Chapter 1: Interview Experts and Compile Them for a Product
Chapter 2: Use Your Efforts as a Case Study People Purchase (ie: “watch me build, rank and profit from a niche blog in 30 days”)
Chapter 3: Compile Your Best Blog Posts Into a Product (you can organize past blog posts into a helpful eBook or guide and sell it)
Chapter 4: Use Public Domain Content (free to use and alter content that’s already published)
Chapter 5: Invest in Private Label Rights (readymade content – eBooks, articles, reports, etc. Add your voice to the mix and sell personal use rights to it!)
Tips number 2: In order for your network marketing business to be a success, you must begin to think like a CEO. When you manage your company with strong convictions, your customers are assured that you believe in your products and services. As a result, they will always be comfortable doing business with you.
7-Part Email Autoresponder Series: 7 Common Mistakes Info Product Creators Make
Email #1: Creating a Fluff and Filler Product (no substances – just broad, glossed over content)
Email #2: Being Too Broad (think in terms of a series of one problem/one solution products instead of one enormous product covering the entire niche)
Email #3: Using Amateur Graphics (do it yourself looks weak – hire a professional for your minisite)
Email #4: Not Creating an Entire Product Funnel (capture their name, send them to additional opportunities)
Email #5: Copying What’s Already Out There (plagiarism and just ripping off other peoples’ ideas)
Email #6: Being a One Hit Wonder (as soon as one product is ready for launch, start on the next one – keep the momentum up so you can serve your audience again)
Email #7: Assuming Your Audience Knows Anything (unless you specify experience to level up front, walk them through the steps – never assume they know what you’re talking about)
#1 – Tools to Help You Create Flawless Info Products (ecover creators, video editing software, podcast recorders, PDF compilers)
#2 – Do You Need the Expertise to Create Your First Info Product? (it’s more about being able to share good information than it is to have a list of formal credentials)
#3 – Catering to Your Audience with Mobile-Friendly Info Products (eBooks, audio, video – if membership sites used, needs to be responsive in nature to adjust)
#4 – Using Info Products as a Lead Generation Tool (for other things like coaching – price free or cheap on Kindle to build a list or attract buyers)
#5 – How to Price Your Info Product Competitively (it’s not always cheapest – it’s pricing it to show value)
#1 – Camtasia – video editing software to easily edit and professionalize your video components
#2 – Mind Meister – mind mapping to create your outlines and plan out product launches
#3 – Optimize Press – a WordPress theme designed to help you launch and promote your info product
#4 – WishList Membership Site Software – if your info product is separated into modules or you want people to log in, rather than download, the information.
#5 – Evernote – great for compiling research, organizing chapters and getting launch details planned
Tips number 3: Pay attention to the reasons that people don’t want to sign up. This will give you the information you need to be able to turn their objections around. Overcoming people’s hesitance is an art form and the more information you have the more likely you will succeed at it.