Online Coaching Outline
Regardless of what niche you’re in, there’s usually ample opportunity to parlay your efforts into mentoring or coaching programs. It’s a step above info product creation, affiliate marketing, and service providing – but in order to make it worth your time, you have to understand how it works.
Main eBook Title: Transform Your Earning By Adding Coaching Services
Chapter 1: Coaching Can Be an Added Benefit for Your Customers
– Any niche where people are looking for advice is a good opportunity for coaching. Fitness, health, relationships, success, etc.
– Coaching can be done online via voice, email, or video – live or recorded.
– You can charge much more for coaching than for info products – it’s a nice supplement to your income with affiliate recommendations and info products.
Chapter 2: Individual One-on-One Coaching
– Extra handholding for those who need it most
– They’re willing to pay for the privacy and direct connection
– Have to Be in Control and Not Become an “Employee” of the Client
Chapter 3: Group Mentoring
– You end up not being the only support system – they support each other
– Cuts down on time required by you
– People gain motivation and inspiration from the group
Chapter 4: Facebook Coaching Groups
– Can keep it private, invite-only
– It allows you to share multimedia – video, text, images, etc.
– With a group rather than a fan page, others can participate and post to the group as well
Chapter 5: Coaching Via Email
– Allows you to respond on your time, without being rushed to provide answers instantly
– Quicker than having to use technology to create videos, edit them, etc.
– Can do it on the go – mobile coaching, without having to get set up for live communication
Chapter 6: Video-Based Coaching
– Skype (can also be audio only)
– Google Hangouts
– Recorded Video that’s placed privately with password access on YouTube or Vimeo
Chapter 7: Coaching Clients to a Higher Income
– Setting Realistic Goals with them without promises
– Analysis of Current situation and action steps to get them further
– Stringent system versus motivation – some coaches will have exact steps they have to take while others let the client find their way through inspiration.
Chapter 8: How Much Money Can You Earn Coaching?
– Unlimited – but never base your costs on trying to undercut the competition
– Offer a free session (short) or pre-communication to allow them to see your worth and you to see if they’re a good fit
– Offer package deals – buy 10 sessions, get 1 free, etc.
Chapter 9: Life Coaching on the Internet
– People will come to you for a well-rounded session – career, relationships, self-esteem, etc.
– Have tools you can use to help them manage their progress – online goal-setting tools, etc.
– You can do individual sessions or couples counseling – even parent/child
Chapter 10: How to Promote Your Online Coaching Business
– As a page on your blog – of your services
– Inside of Information products (kindle – use it as a lead generating tool)
– Use video coaching to help create a buzz and allow people to see how you work.
Tips number 1: There is always a push to make something good, even better. This is no doubt true with your internet marketing business as well. Perhaps there is something that may need a little tweaking. Below are some practical tips to help you make the changes needed to put your business on the way to great!
Bonus Report: 5 Things Your Coaching Clients Want From You
Chapter 1: Reassurance That They’re Doing Something Right (some people have no cheerleader at home)
Chapter 2: Guidance on What They Need to Change (you have to be honest about what needs to happen and why)
Chapter 3: Hand Holding Through Topics They Don’t Understand (don’t get flustered if they don’t understand you or something doesn’t click right away)
Chapter 4: Motivation to Keep Going Through Tough Times (when they feel like giving up, you need to be able to pinpoint that and lift them up)
Chapter 5: Pressure to Help Get Them to the Next Level (some people need t to be spurred into action – a little tough love)
Tips number 2: Maintaining a popular business is about more than getting visitors to your site; you need to have them return again and again. So whatever type of web business you’re in, you need to be sure that you are constantly updating your content, even if it’s only a page or two on your website. Give people something to come back for.
Opt-in or Viral Report: 5 Ways to Get People to Hire You as Their Coach
Chapter 1: Don’t Argue When They Object to Price (that makes you look amateurish and desperate)
Chapter 2: Give Free Training (video, small sessions – to show value)
Chapter 3: Target a Narrow Niche Audience (instead of “life coaching” you could target gender, age group or specific purpose)
Chapter 4: Have a Problem-Solution System (sometimes – like if someone hires you to help them get published on Kindle – you need to have specific action steps)
Chapter 5: Offer a Variety of Coaching Styles (email, video, audio, etc for their comfort level)
Tips number 3: To promote what you are selling, write a review of the product. Make sure to use the name of the product and the word ‘review’ in your title. People looking for the keyword ‘review’ will find your web page and chances are, they are thinking about buying the product if they were looking for a review.
7-Part Email Autoresponder Series: How to Make the Most of Your Online Coaching Business
Email #1: Use It to Position Yourself for Larger Training (Seminars)
Email #2: Create Info Products to Sell to Your Clients
Email #3: Educate Yourself About Helping Others (always be learning new self-help methods, like EFT, NLP, etc)
Email #4: Learn New Tools to Help You Help Your Audience (technical tools online that help them achieve their goals)
Email #5: Resist the Trap to Work for Free (people asking you what you think about some situation)
Email #6: Have a System for Processing New Clients (tracking their story so you can refer to it later)
Email #7: Find Out Why Your Coaching Clients Give Up (get to the root of those you don’t end up helping fully)
Articles:
#1 – Do You Need Certification to Be an Online Coach? (no, but there are training programs)
#2 – What Are the Best Coaching Training Programs? (Robbins – Madannes, etc)
#3 – Getting Over Your Fear of Failing Your Clients (scared to coach? The more you coach, even in short sessions, the better you become; doing some free sessions takes the pressure off of you that they’re paying for it while you gain experience)
#4 – Finding the Root Cause of Your Clients’ Obstacles (if they’re stuck in a bad relationship, for example, it could stem from modeling their parents’ behavior during childhood, etc.)
#5 – Coaching Difficult Clients (how to take corrective measures or end a working relationship with a client)
Product Reviews:
#1 – Jigsaw Box – sell expertise, not time – helps with product creation and upselling
#2 – Coaches Console – online coaching business management tool
#3 – Group Coaching Manager – community builder, mass support for your clients
#4 – Coach Accountable – helps track progress, increases engagement
#5 – Coaching Cloud – book sessions, vision walls, journals, content delivery
Tips number 5: When creating your Internet marketing strategy, include one or two long-term goals. Your daily to-do list is designed to generate income but the long-term success of your internet business will depend on developing a list of tasks to work on, that will promote this income for years to come. Set a timeline for accomplishing specific tasks.
