Email Marketing Outline
Email marketing is the best way to stay in touch with your prospects and paying customers. Too many marketers ignore their list or let it grow cold. Some even blatantly fail or build one – but if you know how to build a rapport with them, it’s an endless goldmine.
Main eBook Title: Warm Up to Your Audience with Email Marketing
Chapter 1: First Communication with Your Subscriber
– Free gift link to whatever you lured them into your list with.
– Explanation of what’s to come – benefits of being on your list
– Invitation to contact you directly
Chapter 2: Emails So Valuable They Would Have Paid for Them
– Don’t always make them click out
– Provide occasional built-in lessons they’ll welcome to their inbox
– Doesn’t have to be book-length – sometimes sage advice is brief
Chapter 3: Surprise Your Readers By Pampering Them
– Arrange for Unique Discounts to Other People’s Products (just ask the vendor for a coupon)
– Create an eBook that you’re selling but give it to your list FREE – or a sneak peek at least
– Schedule an intimate live webinar with them to make yourself accessible to their needs
Chapter 4: Develop an Email Style of Your Own
– Not stuff and newsletter-ish – more friendly and conversational (helps build rapport)
– Have an easy to digest layout – sections, numbering, etc. Something they can skim if on a time crunch
– Use plain text or HTML consistently so that they immediately recognize it as yours
Chapter 5: How Often Should You Email Your List
– Understand that you’ll never please everyone – someone will always complain; Offer a digest option if you email frequently.
– Be upfront about frequency – it can be daily, but make sure they know it going in. It might be bi-weekly or bi-monthly – the less you contact them, the less of a bond they form.
– Don’t be inconsistent emailing them weekly for 2 weeks and then abandoning them for 2 months and pop up emailing daily again.
Chapter 6: Hype Versus Substance
– The hype is not a dirty word – your audience wants to get excited
– Hype done right is the best – sprinkled with substance, must meet their needs
– Tease your readers about upcoming news – give them a reason to watch their inbox
Chapter 7: What Type of Content Goes Into Your Emails
– Reviews and recommendations of products
– Motivation and inspiration for your audience
– Personal stories that they can relate to
Chapter 8: Never Compromise Your Email List
– Renting your list to other marketers – no
– Selling off your list when you leave a niche – no
– Selling ad space within your newsletter – can be done right, sparingly, and with a disclaimer to protect your reputation that you didn’t personally recommend the product – that it’s an ad
Chapter 9: Give Your List a Familial Feel
– Talk about the community, the group – connect them to one another using first names and URLs. When people are part of a group, they enjoy it better than isolation.
– Host challenges for your subscribers and compliments them on their achievements.
– Sometimes share a link without it being an affiliate link – just a like-minded list member whose site you recommend
Chapter 10: Never Email Just to Hear Yourself Talk
– Emailing bland, unimpressive content will result in unsubscribes
– If you don’t have anything impactful, find something newsworthy or timely to discuss
– If you feel you’ve run out of ideas, hit the forums, or create a survey on surveymonkey.com to find out what your list needs from you.
Tips: If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.
Bonus Report: Interviewing Experts for Your List
Chapter 1: Research Your Niche for Both Big and Small Experts (use Google, look for blogs, authors on Amazon, etc.)
Chapter 2: Figure Out What Kind of Interview You Want to Do (email/text, live webinar/hangout, audio)
Chapter 3: Contact the Expert and Ask for the Interview (make sure they know the benefits to them – exposure, branding, heightened expertise; tell them what kind of interview it will be, how many are on your list, what rights they will have to the interview to use for their own list, etc.)
Chapter 4: Schedule a Time Convenient to the Expert (give them many options, or else they might just say “no”)
Chapter 5: Be Prepared Ahead of Time (list of questions for the expert ahead of time, test the functionality of technology ahead of time, etc.)
Opt-in or Viral Report: 5 Ways to Build a Buzz About Your List
Chapter 1: Make It Fun to Be a Subscriber (hidden discounts on sales pages, secret coupon codes, special events only for list members, free gifts, etc.)
Chapter 2: Be Shocking (blunt, no holds barred conversations always create a stir and make people want to tune in)
Chapter 3: Go Above and Beyond (always answer your own emails from subscribers, ask for their opinions, and offer free help along the way)
Chapter 4: Over-Deliver to Your Audience (if other marketers are just promoting a product, you give a free gift if they buy through your link, etc.)
Chapter 5: Have a Referral Contest (incentives for socially recommending your list to others – Tweets, FB, G+, etc.)
Tips: Keep your emails as personal as they can be. As with all other marketing techniques, customers usually do more business with those they feel a connection with. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
7-Part Email Autoresponder Series: 7 Reasons Why Subscribers Leave Your List
Email #1: You Abandoned Them First (you started a list, then were too shy to email them – or were enthusiastic at first, left them cold and tried coming back months later so they forgot who you were)
Email #2: You’re Too Spammy (you’re the kind of marketer who promotes anything and everything – all the time)
Email #3: You’re Too Stiff (personable, friendly emails are always better than what appeared to be a scientific journal coming at them in their inbox)
Email #4: You’re All Over the Map (you start talking about too broad of a variety of topics for your email list – things they’re not interested in)
Email #5: Your Shock Factor Went Overboard (some people turn controversy into a foul thing – don’t be offensive to the point that you repel everyone)
Email #6: You’re Boring (people like to be motivated and inspired, not just have facts thrown at them. Entertain and court your readers)
Email #7: You Overwhelm Your Readers (steering them toward a strategy or concept is great – but follow-through by holding their hand as they go through it with tutorials and extra lessons; don’t leave them to implement things alone)
#1 – How to Get Your Emails Opened and Read More Often (crafting good subject lines)
#2 – Are You Forgetting to Include a Call to Action in Your Emails? (adding a CTA in every article and newsletter – clearly defined)
#3 – How to Avoid Your Emails Being Sent to Spam Folders (whitelist, wording that triggers spam, formatting mistakes like excessive exclamation points, etc)
#4 – Why You Should Split Test Your Email Campaigns (best days of the week, hard versus soft sells, etc)
#5 – Learn the Benchmarks for Your Industry and Improve (email companies will often show you the benchmarks for industries, such as MailChimp – so see what a typical open rate, bounce rate, etc., is and strive to beat the odds)
Tips: Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
#1 – Aweber – templates, drag and drop editing, subscriber segmenting, tracking services, etc. https://www.aweber.com/landing.htm
#2 – GetResponse – landing pages, responsive emails, and more http://www.getresponse.com/features
#3 – Constant Contact – listing services, special offers, online events, surveys, etc. http://www.constantcontact.com/overview-features
#4 – Vertical Response – easy to use, templates, social marketing connectivity, etc. http://www.verticalresponse.com/features
#5 – Benchmark Email – lots of analysis tools built in to help you achieve better performance – http://www.benchmarkemail.com/email-marketing
Tips: If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.