business on general

Email Marketing Outline

Email marketing is the best way to stay in touch with your prospects and paying customers. Too many marketers ignore their list or let it grow cold. Some even blatantly fail or build one – but if you know how to build a rapport with them, it’s an endless goldmine.

Main eBook Title: Warm Up to Your Audience with Email Marketing

Chapter 1: First Communication with Your Subscriber
– Free gift link to whatever you lured them into your list with.
– Explanation of what’s to come – benefits of being on your list
– Invitation to contact you directly

Chapter 2: Emails So Valuable They Would Have Paid for Them
– Don’t always make them click out
– Provide occasional built-in lessons they’ll welcome to their inbox
– Doesn’t have to be book-length – sometimes sage advice is brief

Chapter 3: Surprise Your Readers By Pampering Them
– Arrange for Unique Discounts to Other People’s Products (just ask the vendor for a coupon)
– Create an eBook that you’re selling but give it to your list FREE – or a sneak peek at least
– Schedule an intimate live webinar with them to make yourself accessible to their needs

Chapter 4: Develop an Email Style of Your Own
– Not stuff and newsletter-ish – more friendly and conversational (helps build rapport)
– Have an easy to digest layout – sections, numbering, etc. Something they can skim if on a time crunch
– Use plain text or HTML consistently so that they immediately recognize it as yours

Chapter 5: How Often Should You Email Your List
– Understand that you’ll never please everyone – someone will always complain; Offer a digest option if you email frequently.
– Be upfront about frequency – it can be daily, but make sure they know it going in. It might be bi-weekly or bi-monthly – the less you contact them, the less of a bond they form.
– Don’t be inconsistent emailing them weekly for 2 weeks and then abandoning them for 2 months and pop up emailing daily again.

Chapter 6: Hype Versus Substance
– The hype is not a dirty word – your audience wants to get excited
– Hype done right is the best – sprinkled with substance, must meet their needs
– Tease your readers about upcoming news – give them a reason to watch their inbox

Chapter 7: What Type of Content Goes Into Your Emails
– Reviews and recommendations of products
– Motivation and inspiration for your audience
– Personal stories that they can relate to

Chapter 8: Never Compromise Your Email List
– Renting your list to other marketers – no
– Selling off your list when you leave a niche – no
– Selling ad space within your newsletter – can be done right, sparingly, and with a disclaimer to protect your reputation that you didn’t personally recommend the product – that it’s an ad

Chapter 9: Give Your List a Familial Feel
– Talk about the community, the group – connect them to one another using first names and URLs. When people are part of a group, they enjoy it better than isolation.
– Host challenges for your subscribers and compliments them on their achievements.
– Sometimes share a link without it being an affiliate link – just a like-minded list member whose site you recommend

Chapter 10: Never Email Just to Hear Yourself Talk
– Emailing bland, unimpressive content will result in unsubscribes
– If you don’t have anything impactful, find something newsworthy or timely to discuss
– If you feel you’ve run out of ideas, hit the forums, or create a survey on surveymonkey.com to find out what your list needs from you.

Tips: If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.

Bonus Report: Interviewing Experts for Your List

Chapter 1: Research Your Niche for Both Big and Small Experts (use Google, look for blogs, authors on Amazon, etc.)

Chapter 2: Figure Out What Kind of Interview You Want to Do (email/text, live webinar/hangout, audio)

Chapter 3: Contact the Expert and Ask for the Interview (make sure they know the benefits to them – exposure, branding, heightened expertise; tell them what kind of interview it will be, how many are on your list, what rights they will have to the interview to use for their own list, etc.)

Chapter 4: Schedule a Time Convenient to the Expert (give them many options, or else they might just say “no”)

Chapter 5: Be Prepared Ahead of Time (list of questions for the expert ahead of time, test the functionality of technology ahead of time, etc.)

Opt-in or Viral Report: 5 Ways to Build a Buzz About Your List

Chapter 1: Make It Fun to Be a Subscriber (hidden discounts on sales pages, secret coupon codes, special events only for list members, free gifts, etc.)

Chapter 2: Be Shocking (blunt, no holds barred conversations always create a stir and make people want to tune in)

Chapter 3: Go Above and Beyond (always answer your own emails from subscribers, ask for their opinions, and offer free help along the way)

Chapter 4: Over-Deliver to Your Audience (if other marketers are just promoting a product, you give a free gift if they buy through your link, etc.)

Chapter 5: Have a Referral Contest (incentives for socially recommending your list to others – Tweets, FB, G+, etc.)

Tips: Keep your emails as personal as they can be. As with all other marketing techniques, customers usually do more business with those they feel a connection with. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.

7-Part Email Autoresponder Series: 7 Reasons Why Subscribers Leave Your List

Email #1: You Abandoned Them First (you started a list, then were too shy to email them – or were enthusiastic at first, left them cold and tried coming back months later so they forgot who you were)

Email #2: You’re Too Spammy (you’re the kind of marketer who promotes anything and everything – all the time)

Email #3: You’re Too Stiff (personable, friendly emails are always better than what appeared to be a scientific journal coming at them in their inbox)

Email #4: You’re All Over the Map (you start talking about too broad of a variety of topics for your email list – things they’re not interested in)

Email #5: Your Shock Factor Went Overboard (some people turn controversy into a foul thing – don’t be offensive to the point that you repel everyone)

Email #6: You’re Boring (people like to be motivated and inspired, not just have facts thrown at them. Entertain and court your readers)

Email #7: You Overwhelm Your Readers (steering them toward a strategy or concept is great – but follow-through by holding their hand as they go through it with tutorials and extra lessons; don’t leave them to implement things alone)

Articles:

#1 – How to Get Your Emails Opened and Read More Often (crafting good subject lines)

#2 – Are You Forgetting to Include a Call to Action in Your Emails? (adding a CTA in every article and newsletter – clearly defined)

#3 – How to Avoid Your Emails Being Sent to Spam Folders (whitelist, wording that triggers spam, formatting mistakes like excessive exclamation points, etc)

#4 – Why You Should Split Test Your Email Campaigns (best days of the week, hard versus soft sells, etc)

#5 – Learn the Benchmarks for Your Industry and Improve (email companies will often show you the benchmarks for industries, such as MailChimp – so see what a typical open rate, bounce rate, etc., is and strive to beat the odds)

Tips: Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

Product Reviews:

#1 – Aweber – templates, drag and drop editing, subscriber segmenting, tracking services, etc. https://www.aweber.com/landing.htm

#2 – GetResponse – landing pages, responsive emails, and more http://www.getresponse.com/features

#3 – Constant Contact – listing services, special offers, online events, surveys, etc. http://www.constantcontact.com/overview-features

#4 – Vertical Response – easy to use, templates, social marketing connectivity, etc. http://www.verticalresponse.com/features

#5 – Benchmark Email – lots of analysis tools built in to help you achieve better performance – http://www.benchmarkemail.com/email-marketing

Tips: If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Entrepreneurial Success Mindset Outline

Entrepreneurs battle every day with a mindset full of self-doubt, fear, and intimidation. You can use the following outline to boost their confidence and help them achieve greatness in their niche as a formidable leader.

Main eBook Title: Achieving Success By Tweaking Your Mindset

Chapter 1: Mindset Is the Ultimate Factor in Your Success
– It’s the universal difference when comparing failures to successful people. Two people could pursue the same business strategy and one may succeed due to the way he or she thinks.
– It’s on 24/7 – even when you sleep and your subconscious mind seeps in to rob you of your confidence and plant seeds of doubt for the coming day.
– It costs nothing to change, but you have to be willing to do the work to improve the way you think.

Chapter 2: What Are Your Current Strengths?
– Brainstorm a list of things you do better than some others.
– It could be things like time management – you are good about sticking to a schedule, or technical tasks or networking.
– Start by making a list of things entrepreneurs need to be good at to succeed – things like branding, social networking, product creation, etc. Get as specific as possible to give yourself plenty of room to find things you’re good at – and don’t neglect the mindset things as well as the heart – your compassion for helping others, for example.

Chapter 3: What Weaknesses Are Preventing Your Ultimate Success?
– Be honest here. You can’t improve if you’re not willing to say, “Yes, I get distracted by the TV and time gets away from me.”
– Include mindset obstacles such as unsupportive spouses, past failures, fear of failure, etc.
– How have you cultivated a failure mindset? Do you reinforce it each and every day with negative self-talk?

Chapter 4: Set Yourself Up with Healthy Mindset Habits
– Learn how to start your day with positive affirmations. In addition to having them say, develop a routine for how, when and where you say them so that they’re meaningful.
– Spend time with your feelings to pinpoint the true cause. Whenever doubt and anxiety creep in, take a few moments to sit down and hone in on what’s causing it and how you can be proactive to work on remedying it.
– Reinforce your new attitude with learning. Read positive, motivational, and inspiring books, or watch YouTube videos that lift you up and empower you.

Chapter 5: Focus on the Present
– Don’t harp on the past. Whenever you catch yourself looking back on failures, stop and remind yourself that’s in the past. What you do now is what matters.
– Likewise, don’t let yourself get into a pattern of “what ifs” if they’re shaped negatively. “What if I fail” should be turned into “What if this is a HUGE success?”
– Think of one thing you can do each day to make yourself proud of your accomplishments. Don’t overload yourself or you’ll see it as a failure.

Chapter 6: Be Clear About Your Goals
– Vague, broad goals don’t do you any favors. Saying, “I want to make more money” could mean you earn an extra $0.50 that day. Be specific.
– Set your goals higher than you think you can achieve. You’ll be surprised at how much more you can accomplish when you position yourself for greatness.
– For every goal, you set, create an action plan of tasks you can complete to get closer to achieving that goal.

Chapter 7: Promise Yourself That You’ll Be Your Best Self Every Day
– Showing up to work as an entrepreneur half-heartedly will keep you from achieving success.
– Forget about multi-tasking. When you’re immersed in a task, give it your full focus 110%.
– If you notice your heart isn’t in something, either outsource it or table it while you take time to rejuvenate yourself.

Chapter 8: Value Your Time
– Successful entrepreneurs aren’t “yes men.” They value their time and don’t run errands for friends just because they “work from home.” You have to carve out time for your business success and take it seriously.
– If you put a product or service on the market, don’t price it according to what someone else is charging. Undercutting fees is a horrible way to manage your business. Instead, charge what you are worth – what you want to be worth.
– Dedicate enough time to actively grow your business. You can’t spend 30 minutes a day on growth and 7 and a half hour flitting around the Internet looking at YouTube or Facebook.

Chapter 9: Show Up to Serve
– The most successful entrepreneurs are those who root their business in service. That doesn’t mean service providers – it means serving their audience.
– When you’re helping others and changing lives, you feel good about what you’re doing – it heightens your own enthusiasm.
– Seek out ways that you can help people and develop a reputation for going above and beyond in your niche.

Chapter 10: Be Grateful Each and Every Day
– People who whine, moan, and complain about what they feel they’re entitled to never make it with their own business.
– Be grateful for the opportunities you have and the knowledge you’re gaining to launch your own business.
– Practice focusing on gratitude each day – possibly ending each day by writing in your gratitude journal. It helps you manifest a positive, driven mindset.

Tips: A leader serves people, and you must know what qualities go into being a good leader so you can be one. This information will help you figure out what it takes to become a great leader. You’ll definitely pick a few things up.

Bonus Report: Network Your Way to Success

Chapter 1: You Are What You Eat – for Entrepreneurs (The old saying, “you are what you eat” can be transferred into the entrepreneurial world as, “you are who you hang around.” If you’re associated with failures who are negative and complain, it will affect you. Surround yourself with positive influences and soak up their mindset.)

Chapter 2: Join Some Facebook Fan Pages (subscribe to motivational pages and interact with like-minded people who are working on bettering their business)

Chapter 3: Go to Google Plus and Hang Out (Circle influencers and then participate in live hangouts from time to time so you can soak up knowledge, ask questions and gain new insight)

Chapter 4: Use Twitter to Boost Your Attitude in a Time Crunch (Follow good role models and consume their daily Tweets when you need a short break of inspiration. Make sure you RT so you motivate others, too)

Chapter 5: Rub Elbows at Success-Minded Seminars (find groups at meet-ups or seminars and attend the events so that you can better yourself and your business.)

Tips: Always communicate your company’s vision to your team. Your mission is a great compass into the future, and you should know your company values by heart so that you can integrate them into your daily actions. It’s crucial to communicate the whole picture as you help others understand how important they are to the end goal. This helps build rapport with your team and gives them a solid direction.

Opt-in or Viral Report: Do You Have What It Takes to Succeed?

Chapter 1: A Reason for Wanting It Bad Enough (find your reason, but be specific. Don’t just say, “for my family,” but what would you do for your family with your success?)

Chapter 2: Time to Make Your Dreams a Reality (it’s okay if you only have weekends – it might take longer – but you have to set aside time without excuses)

Chapter 3: A Love of Learning (people who aren’t willing to learn new things will never make it as entrepreneurs because you’re now a one-man show and learning is crucial)

Chapter 4: A Support System in Place (family, friends, online influences – and if any of those are bringing you down, you need to tune them out)

Chapter 5: Money Set Aside to Stave Off Desperation (and bad decisions – you want to take the pressure off of you financially as you build your own business)

Tips: Make sure you’re always looking to simplify things as well. It is important to focus on the important things. After doing this, it will be time to set your priorities straight. Try to simplify things as much as possible. Also, you should give yourself and others time to think things through.

7-Part Email Autoresponder Series: 7 Ways to Make Sure You Never Succeed

Email #1: Focus on What People Don’t Do for You (we often get mired down in what someone else should have done instead of focusing on what we can do for ourselves)

Email #2: Repeatedly Put Yourself Down (negative self-talk is very detrimental to your business and speaking bad about how stupid you are – for example – becomes your new truth)

Email #3: Fly By the Seat of Your Pants (there’s a saying that those who don’t plan, plan to fail. Without planning your business out, you’ll be all over the map and delaying your success)

Email #4: Hold Off on Learning Something New (even while you’re implementing something you’ve already learned, you should always be educating yourself about other things)

Email #5: Stay Scared (in order to succeed as an entrepreneur, you’re going to have to get out of your comfort zone. You have to do it afraid, but don’t worry – your courage will come later).

Email #6: Compare Yourself to Others (spying on the competition is not the same as comparing yourself to them. Who cares what they did bigger or different – you need to put blinders on while you create something you’re proud of for your target audience)

Email #7: Keep Changing Your Focus (shiny new object syndrome is real – and you have to follow through on a task to see if it will bring your dreams to fruition. Changing lanes because you’re bored, intimidated or worried won’t help you succeed).

Articles:

#1 – Who’s the Right Candidate for Entrepreneurial Success? (men, women, kids, seniors, college students, stay at home parents, etc. – everyone)

#2 – Do Successful Entrepreneurs Always Take Big Risks? (on the contrary – most make wise business decisions and carefully analyze what they’re doing to prevent risks – online, you can do many things the free, rather than paid, way).

#3 – Successful Entrepreneurs Are Always Alert and Aware (of their niche needs – they stay on top of breaking news, helpful developments – and are willing to share those with their audience; they make adjustments to their business as needed to stay ahead as leaders))

#4 – Top 3 Business Strategies for Online Entrepreneurs (service providing, affiliate marketing, and info product creation – and as a side note, all three can be combined, too).

#5 – Successful Entrepreneurs Take Personal Responsibility (they don’t feel ripped off or like anyone owes them anything – everything that happens, they learn from and are grateful for the learning moment)

Product Reviews:

#1 – Time Warrior- by Steve Chandler is a fantastic book to reach for daily when you need to get yourself back on track and stave off procrastination. You won’t have an excuse left after reading this.

#2 – The Artist’s Way – by Julia Cameron is a great book for entrepreneurs who need to create products and who lack the confidence or guidance to get going.

#3 – The Power of Story – a book by Jim Loehr that helps entrepreneurs let go of their self-defeating mindset and face forward in life rather than looking in the rearview mirror – or the “what if” future window that can often sabotage someone’s success.

#4 – Choose Yourself – a great book by James Altrucher about living through tons of entrepreneurial failures, only to finally break through and find success.

#5 – Think and Grow Rich – a book by Napoleon Hill that serves as a staple for many entrepreneurs who need to adopt a success mindset in life.

Tips: Effective leaders are inspiring. You need to develop the ability to inspire those who work under you, motivating them to work toward a common goal. You can use public speaking to achieve this, but there are also videos, blogs, articles, and other methods to convey your uplifting message to your audience.

Info Product Creation Outline

Even if you start off as an affiliate marketer, it pays to someday go to the effort of creating your own info product. It can be any format you want, but you get to flip the tables and have an army of affiliates out there promoting for you, instead of the other way around.

Main eBook Title: Creating, Launching and Promoting an Info Product

Chapter 1: From One Info Product to an Online Empire
– Start with a single title – and build on it until you have an empire of information out there.
– You can create info products for one or more niche markets and use pen names and personas to crossover.
– It’s not difficult and you can outsource certain elements you don’t feel comfortable doing.

Chapter 2: Choosing a Unique Slant
– Research what already exists (Amazon kindle, ClickBank, JVZoo, BN.com, etc)
– Write down topics being covered
– Brainstorm gaps in the marketplace or combine slants for something unique or targeted to a specific demographic

Chapter 3: Researching Your Content Thoroughly
– Educating yourself and plagiarizing are two different things. Soak up existing books on the subject matter.
– Stay tuned in to news stories on the topics. Breaking research results, etc.
– Dig into forums, niche blogs, talk to people offline, etc.

Chapter 4: Best Practices for Writing Your Content
– Conversational, not collegiate
– Good grammar, but perfection not necessary
– Spelling is definitely required – get an editor to glance over it.
– Break up paragraphs – no long ones

Chapter 5: Multimedia Components to Add to Your Info Product
– Video can be created as a side-by-side lesson to show people what you’re talking about in the PDF text portion
– Audio files are good (MP3) so that people can consume on the go
– Images within your PDF help the readers enjoy their experience – screenshots, stock photos, etc.

Chapter 6: High-End Graphics That Impress Your Audience
– Graphics you’ll need include minisite – header, footer, background, ecovers, and banners
– Hire a professional versus Do it yourself (only if you have amazing skills – first impressions are everything)
– Tips on hiring someone – where, Elance/Fiverr/Warriors for Hire, give plenty of time for completion and revision, look at portfolios, get bids for competitiveness

Chapter 7: Sales Copy That Converts
– Hooking your audience with headlines
– Including storylines – a mix of you versus your audience (what’s in it for me? Why do they need it? How will it benefit them?)
– Testimonials – how to get real ones
– Developing a strong call to action

Chapter 8: Where to Launch Your Creation
– ClickBank – they handle affiliate payments for you, have a large affiliate base
– JVZoo – Allows you to customize commissions for your affiliates, lets affiliates include bonuses, etc.
– WarriorPlus – Another great marketplace to attract affiliates who are also in your niche

Chapter 9: Developing an Affiliate Toolbox
– Swipe emails
– Graphics (ecovers, banner ads – animated and static)
– Social marketing elements – Tweets, FB posts, memes, etc.

Chapter 10: Promoting Your Product Properly
– Court some JV partners early on for the launch
– Build a buzz for the launch with perks for early buyers (like discounts)
– Promote your affiliate program even more than you promote your actual product

Tips number 1: A lot of people are starting to make a good amount of extra money through network marketing. With network marketing you can work at home whenever and however much you want. If you’re interested in getting into network marketing but aren’t sure how then this article is a good place to start.

Bonus Report: Increasing the Profits of a Product Launch

Chapter 1: Timed Price Increases (keep to your promises)

Chapter 2: One Time Offer (true OTO that’s never offered again)

Chapter 3: Upsells (these can be offered again but gets the buyer when they’re in a spending mood)

Chapter 4: Downsells (after agreeing to buy front end offer, and declining to upsell, give them an opportunity to grab a Downsell)

Chapter 5: Related Product Promotions (inside your products, link to items both as an affiliate and to your other products)

Opt-in or Viral Report: 5 Easy Ways to Effortlessly Create an Info Product

Chapter 1: Interview Experts and Compile Them for a Product

Chapter 2: Use Your Efforts as a Case Study People Purchase (ie: “watch me build, rank and profit from a niche blog in 30 days”)

Chapter 3: Compile Your Best Blog Posts Into a Product (you can organize past blog posts into a helpful eBook or guide and sell it)

Chapter 4: Use Public Domain Content (free to use and alter content that’s already published)

Chapter 5: Invest in Private Label Rights (readymade content – eBooks, articles, reports, etc. Add your voice to the mix and sell personal use rights to it!)

Tips number 2: In order for your network marketing business to be a success, you must begin to think like a CEO. When you manage your company with strong convictions, your customers are assured that you believe in your products and services. As a result, they will always be comfortable doing business with you.

7-Part Email Autoresponder Series: 7 Common Mistakes Info Product Creators Make

Email #1: Creating a Fluff and Filler Product (no substances – just broad, glossed over content)

Email #2: Being Too Broad (think in terms of a series of one problem/one solution products instead of one enormous product covering the entire niche)

Email #3: Using Amateur Graphics (do it yourself looks weak – hire a professional for your minisite)

Email #4: Not Creating an Entire Product Funnel (capture their name, send them to additional opportunities)

Email #5: Copying What’s Already Out There (plagiarism and just ripping off other peoples’ ideas)

Email #6: Being a One Hit Wonder (as soon as one product is ready for launch, start on the next one – keep the momentum up so you can serve your audience again)

Email #7: Assuming Your Audience Knows Anything (unless you specify experience to level up front, walk them through the steps – never assume they know what you’re talking about)

Articles:

#1 – Tools to Help You Create Flawless Info Products (ecover creators, video editing software, podcast recorders, PDF compilers)

#2 – Do You Need the Expertise to Create Your First Info Product? (it’s more about being able to share good information than it is to have a list of formal credentials)

#3 – Catering to Your Audience with Mobile-Friendly Info Products (eBooks, audio, video – if membership sites used, needs to be responsive in nature to adjust)

#4 – Using Info Products as a Lead Generation Tool (for other things like coaching – price free or cheap on Kindle to build a list or attract buyers)

#5 – How to Price Your Info Product Competitively (it’s not always cheapest – it’s pricing it to show value)

Product Reviews:

#1 – Camtasia – video editing software to easily edit and professionalize your video components

#2 – Mind Meister – mind mapping to create your outlines and plan out product launches

#3 – Optimize Press – a WordPress theme designed to help you launch and promote your info product

#4 – WishList Membership Site Software – if your info product is separated into modules or you want people to log in, rather than download, the information.

#5 – Evernote – great for compiling research, organizing chapters and getting launch details planned

Tips number 3:  Pay attention to the reasons that people don’t want to sign up. This will give you the information you need to be able to turn their objections around. Overcoming people’s hesitance is an art form and the more information you have the more likely you will succeed at it.

List Building Outline

“I wish I’d built a list earlier.” That sentence is one of the most common answers whenever someone asks, “If you knew then what you know now, what would you have done differently?” Successful marketers know there’s no such thing as “too soon” to build a list.

Tips: Are you a business owner? If you do, you know it’s imperative to generate leads. A business will not grow without new leads. This article is chock full of insights on how to get lots of new leads.

Main eBook Title: Attract Prospects and Capture Them Onto Your List

Chapter 1: When Should List Building Take Place?
– It should be one of the very first steps you take as an online marketer.
– You don’t need to wait until you have an authority position in your niche.
– People love to grow with you, so they will love following your journey as a subscriber.

Chapter 2: Tools You Can Use to Build a List
– Aweber – popular one w/ $1 first month trial
– MailChimp – free option for list building
– GetResponse – another popular email marketing tool; go over features of all, pricing plans, etc.

Chapter 3: Where to Capture Name and Email Addresses
– Squeeze page – video, text, bullet points
– Blog posts – after they read your stellar content
– During the purchase process – they’ll be sent an opt-in confirmation when they buy something

Chapter 4: Creating an Irresistible Opt-In Freebie
– Free report or course
– Interview with another expert or mentor
– Series – 6 weeks, 7 days, one year, etc.

Chapter 5: Let Word of Mouth Beef Up Your List
– Remind your subscribers to tell a friend (or use tools that let them easily share)
– Quality of list emails will spread (ie: in forums, people often ask whose list they enjoy being on)
– Deliver the Wow factor – amaze them so that people are jealous of what your subscribers get.

Chapter 6: Participate in Giveaway Events
– Sign up for or get a group of related niche marketers together and host an event where each person gives one amazing freebie
– In order to get the freebie, people have to sign up to your list for the download
– Everyone promotes to their list, so you’re exposed to many prospects

Chapter 7: List Swap Promos
– Never expose your list to marketers who might not be ethical
– Blast a swap introduction or promo that you agree to ahead of time
– Find someone with similar size lists (or larger) – and make sure it’s a responsive list, not a cold list of old names.

Chapter 8: Advertise for a Price
– Pay for a solo ad in someone else’s newsletter
– Use AdWords to drive people to a landing page where an opt-in is included with valuable content
– Pay for banner ad space in popular forums – or ad space on a like-minded niche blog

Chapter 9: Social List Building
– Facebook – free, viral posts as well as paid sharing
– Google Plus – host hangouts and drive viewers to your squeeze page to get a freebie you’re discussing
– Forum participation – use a signature file to send people to get their freebie and sign up.

Chapter 10: List Retention Tips
– Continue catering to your lists’ needs – retention is how you continue building your numbers.
– Keep serving them over time with surprises and freebies – don’t make it a one-time thing.
– Don’t suddenly change course with your marketing style. If you want to suddenly be a controversial persona, then start a new list to try that out on.

Tips: Go to networking events in your community. Lead generation isn’t just about emails, ads, and social media. It’s also about getting personal and direct communication. Hit as many networking events that you can, especially those related to your target audience. This is one of the most effective ways of generating leads.

Bonus Report: 5 Ways to Increase Opt-Ins

Chapter 1: Have a Controversial Opt-In Freebie (something against the grain, with a shocking slant)

Chapter 2: Give Away Something Most People Charge For (high value)

Chapter 3: Consider Using Pop-Ups and Overlays

Chapter 4: Split Test Your Opt-In Offers (test for everything – colors, headlines, etc.)

Chapter 5: Create a Velvet Rope Area of Your Site for Subscribers (members-only access for subscribers)

Opt-in or Viral Report: 5 Mistakes Marketers Make with List Building

Chapter 1: Promising Nothing But Updates (they’ll just check back or use an RSS feed)

Chapter 2: Requiring Too Much Information on the Opt-In Form (first name and email, max – not address, phone number and last name)

Chapter 3: Not Testing the Opt-In Process (has to be functional – so add yourself to your list to make sure it’s working)

Chapter 4: Breaking Your Promises (if you promised a 12-month series, be able to keep your commitment).

Chapter 5: Not Giving People a Chance to Subscribe at Every Opportunity (everywhere – upon ordering, in the blog, when they land and read, etc.)

Tips: Incorporate social media into your efforts to generate more leads, and you will be more successful. Many people do all of their browsings through social media sites these days, so that’s where your business needs to be. Cover the major platforms with great offers specifically targeted to your potential customers and watch the leads come in!

7-Part Email Autoresponder Series: 7 Ways to Make Your List More Appealing

Email #1: Subscribers Get Discounts and Coupons

Email #2: Subscribers Get Pre-Launch Access and Previews

Email #3: Subscribers Get Deals You Arranged with Other Marketers (like discounts on their products, or early access)

Email #4: Subscribers Get Live Video Access to You (hangouts, webinars, etc.)

Email #5: Subscribers Get Exclusive Reports (case studies, research, etc.)

Email #6: Subscribers Get Tools You Normally Sell (plugins, mobile apps, web applications)

Email #7: Subscribers Get Instant Direct Access to You (via email – you personally respond)

Tips: Look into pay per click campaigns to generate leads. The first place most people go to seek business opportunity is Google. If you aren’t on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it’s an excellent way to simply build brand awareness as well.

Articles:

#1 – Can You Build a List Without a Website? (yes – social networks, product sales in marketplaces, etc)

#2 – Should Affiliate Marketers Build a List (absolutely – you’re the guide to the niche audience and they trust your recommendations)

#3 – Free Versus Paid Email Marketing Tools (pros and cons of each – ie: free is limited in size, has ads on it, etc)

#4 – Should You Separate Your Email Lists? (depends – if you want people to be able to sign up for one thing only, fine. No need to have one for each product unless they’re not related).

#5 – Why You Should Weed Out Your List Occasionally (if you’re using a paid tool, you’ll be paying for the total subscribers, even including the unsubscribes – so purge those)

Product Reviews:

#1 – Lead Pages – lead capture tool – helps you create custom landing pages

#2 – MaxBlogPress Subscribers Magnet – create opt-in forms that are responsive for mobile access

#3 – Hybrid Connect – a plugin that lets them sign up with Facebook, create custom opt-in forms, and split test their process.

#4 – Covert Messenger Pro – discreet popup that resembles social chat box – you can use it to build your list and direct traffic to a squeeze page

#5 – OptinSkin – helps build subscribers from blog posts

Tips: Invite potential customers to actually opt into joining your community on your website. You’d be amazed at how many website browsers will make the decision to provide their email. Make sure, though, that you’ve got relevant content to share with them afterward. Think about developing a newsletter or a series of tips emails.

Niche Domination Outline

To many newbies have no clue what niche to go into. They hear things about keyword volume, ranking potential, and passion – but they’re still lost and confused. You can help them dominate a niche using the following outline.

Tips and ideas number 1: You can get a lot out of working on the Internet. Perhaps you want to avoid having to drive to a job, or maybe you just have a family at home you’d like to be around while you make your money. Whatever the case may be, this article is here to help you out.

Main eBook Title: Picking and Profiting from the Right Niche for You

Chapter 1: How Have You Chosen Your Niches to Date?
– Mistakes people make are commonly relying on copycatting other marketers who mention a niche they’re in.
– Desperation for money often leads to choosing the wrong niche.
– Niche selection is something that has to be done carefully because, in order to succeed long term, you want a niche you can commit to day after day, year after year.

Chapter 2: Starting with Self Interests
– What are your personal experiences? (health, relationships, things you’ve overcome or found solutions to)
– What hobbies do you enjoy? (sports like golf, knitting, playing guitar, etc.)
– What do you have a formal education in? (health, journalism, etc.)

Chapter 3: Tapping Into Your Love of Learning
– Things you’ve always wanted to try or learn
– Learn, Do Teach – have fun with a niche by learning about something new, putting it into action and then teaching it.
– People love seeing progress, so let them grow with you (ie: your weight loss journey)

Chapter 4: Go Where the Money Is
– Picking niches for profit potential
– Evergreen niches that have lasting long-term earning abilities
– Fad or trend-based niches you can tap into, explode your profits and move on when they fizzle out

Chapter 5: Zeroing in on a Certain Demographic
– Combining slants and niches – like work at home and parenting
– Gender-based niches like weight loss for women
– Age-based niche slants like weight loss for seniors

Chapter 6: Is Your Niche Content Rich?
– Broad, evergreen topics have plenty to talk about for the long-term – or, does the niche evolve and change enough so that there are new slants to discuss over the years?
– Make an outline for categories and topics to see how much it’s flourishing. If you struggle, then you’ll struggle with blogging about it.
– Look for publications on it (books, sites, blogs, etc.) If there’s ample content in publication, then it should be fine.

Chapter 7: Is It Click Worthy?
– To profit, you want all sorts of monetary options. Research the PPC value of it – would your content generate some good ad revenue?
– AdSense – spy on other AdSense sites for this topic and investigate keyword potential and ranking ability
– CPA programs – are there many for this niche? You can get paid for the actions people take

Chapter 8: Digital Product Affiliate Promotion Potential
– ClickBank – are there several products about your topic? Do they pay enough in commission? What’s the gravity like? You want to be able to attract affiliates.
– JVZoo – what’s listed there for your niche topic? Apply for the programs and think about including a bonus you create for your buyers.
– Warrior Plus – Sometimes you can even tell by the PLR packages in the top bestsellers’ list if there’s ample promotion opportunity among marketers for a certain niche.

Chapter 9: Think in Terms of Tangible Affiliate Profits
– Amazon profits – what is there to promote? Consider adding on potential, too.
– Share-a-Sale – other stores you can promote tangibles from online
– Commission Junction – check out the sellers and see what all is available in your niche.

Chapter 10: Is There Room for You to Launch Products?
– Better, more detailed products that help the audience more.
– Unique slant nobody else is doing
– Opposite of what’s trending or what’s out there – something anti-traditional to set yourself apart.

Tips and ideas number 2: Watch for scams. There are some opportunities that are not as glamorous. Always do your research and try to find reviews from other users to figure out what is a good opportunity and what isn’t.

Sign up to become a mystery shopper. This is a great way to make money as you will have to shop at various places and take notes on your shopping experience. When you are finished, you will have to write up a report on the computer, which you will be compensated for.

Bonus Report: Top 5 Evergreen Niches for Profits

Chapter 1: Weight Loss – $ industry, what all could you promote, perks such as always new fads but the niche as a whole is evergreen.

Chapter 2: Anti Aging – huge baby boomer population, vanity causes high spending; includes everything from mindset to wrinkles

Chapter 3: Parenting – capture a couple trying to conceive and cater to them through pregnancy, baby and toddler years, through college.

Chapter 4: Cooking – we all have to eat; you can promote recipes, cooking lifestyles, different levels from quick and easy to gourmet, and tangibles like cookware.

Chapter 5: Relationships – from dating and finding someone to wedding planning and down moments too, like getting your ex back – everyone wants love.

Tips and ideas number 3: Try doing some surveys online. You will not make as much money as you would with some other types of online work. These surveys usually do not take long, and they usually just ask for your opinion. If you join a legitimate survey site, those cents can quickly add up to some extra cash.

Opt-in or Viral Report: 5 Ways to Become a Niche Authority Figure

Chapter 1: Be an Author in Your Niche (Kindle – free, easy, builds authority)

Chapter 2: Show You’re Networking with Experts (conduct interviews)

Chapter 3: Prove You’re Cutting Edge (always learning and sharing new information)

Chapter 4: Show Your Own Success (implement and share results)

Chapter 5: Be Accessible for Others (your customers, prospects, and competitors who want to network with you as the expert in interviews, etc.)

Tips and ideas number 4: Determine how much money you should get for your time prior to doing any work. What is the minimum you require per hour? If you are willing to work for a small amount, you’ll never be able to make more. No one will pay you more if you’re willing to accept less.

7-Part Email Autoresponder Series: 7 Places to Find Niche Ideas

Email #1: News Sites and Categories (Google news tab, Fox or CNN news sites with categories like Health, Technology, Sports, etc.)

Email #2: Forums (you can see categories and thread titles and learn a wealth of information without even clicking to read the actual thread)

Email #3: TV (commercials and pop culture shows, as well as news, can clue you into new research and trends)

Email #4: Magazines (look at the checkout counter – magazine covers will tell you what’s trending in health, relationships, and more)

Email #5: Word of Mouth (listen to what people are talking about – on social networks, in person, etc. Keep an eye out for a problem/solution formula you could capitalize on.)

Email #6: Keyword Tools (start broad and dig down to find ideas you may not have thought of)

Email #7: Blogs (allow other bloggers to inform you about niches and ideas within your niche that you need to share with your own audience)

Articles:

#1 – Allow Pen Names to Help You Penetrate Multiple Niches

#2 – Top 3 Niches That Marketers Target (health, wealth, relationships)

#3 – Use PLR to Help You Test Niche Markets (fast, cheap, easy and done for you)

#4 – How to Solve the Problem of Niche Saturation (long-tail, unique slant)

#5 – Learn How to Master Your Niche Research Skills (searching different ways – unique words, spellings, specific product names versus broad, etc.)

Product Reviews:

#1 – WordTracker – one of the top keyword and niche research tools

#2 – SpyFu – helps you spy on niche competitors

#3 – Micro Niche Finder – helps you dominate in a niche and find ways to position yourself

#4 – HitTail – a great long-tail keyword tool to help you rake in organic search traffic

#5 – Long Tail Pro – another great tool for reaping the rewards of low hanging fruit in the keyword arena.

Last tips and ideas number 5: Though there are certainly legitimate vehicles for online income generation, lots of scams abound. You need to check every company before you agree to get money from them. You can check a company’s reputation at the Better Business Bureau.

After reading that you should be able to see that making money online is something anyone can do. It just is something you have to have some patience with if you want everything to go well for you. Take all of these things into consideration, and good luck in the future!