Social Networking Outline
Internet marketing is a unique success that just keeps getting better and growing. Your business can use internet marketing to grow as well. You can increase traffic and interest in your business with the world wide web. This article can help you understand the possibilities and find one that can work for you.
It’s a fact that people respond well to non-spammy socialization online. Marketers need to understand which social networking sites to spend time on, how to build a network, and what they do to interact with them on a positive level.
Main eBook Title: Cash in on Your Social Networking Efforts
Chapter 1: Social Networking Does More Than Build Brand Awareness
– It helps you build a rapport with your audience on a deeper level
– It helps you post and get your links shared by others in a viral nature
– It allows you to be in communication with your audience more often than what email marketing allows.
Chapter 2: Twitter
– Short socialization is a perk – doesn’t take much time
– Highly viral – easy for people to RT and share
– Now you can incorporate video and images into the Twitter feed
Chapter 3: Pinterest
– Great for certain niches (self-help, fitness, cooking, crafts)
– Heavy on images – so you’ll need stock photos for your blog posts or Pins
– Strong viral ability through pinning and you can use it as an affiliate marketers
Chapter 4: Facebook
– Fan pages and groups to cater to your audience
– Paid promo potential – you can choose who sees your ads and limit how much is spent
– Shares and Likes provide ample viral opportunity organically
Chapter 5: Instagram
– Gives you the ability to personalize your brand online
– You can get your audience active with photo contests and hashtags
– Ability to add short videos on the site now too.
Chapter 6: LinkedIn
– Great for Authority and expertise (endorsements)
– You can put freebies in it like PDF downloads in your profile
– Participate n groups and network with others in your niche
Chapter 7: Google Plus
– SEO factor – it’s Google’s network, so your public posts are indexed. Use hashtags – or, let them system automatically create them for you.
– You can use Google Authorship to be indexed with your headshot in the SERPs
– Make sure you make your posts public – they default to a private setting in some cases, so you’re not having the reach you think you could
Chapter 8: YouTube
– The second-largest search engine in the world
– Ability to monetize your channel
– Perfect for long-tail SEO and you can embed it on your blog
Chapter 9: How Do You Want to Be Known on Social Media?
– Watch how personal and professional items mix – you might offend your prospective customers
– Serve your audience with free insight on a regular basis
– Brand yourself with professional graphics – profile headers, backgrounds, etc.
Chapter 10: Best Practices for Social Networking
– Frequency of participation – daily, but not spamming the streams
– Images to Boost reading and sharing
– Reciprocal sharing and networking – don’t be one-sided
Tips and ideas: Stay involved with your new distributors and help them through the process. Be there to help them call their lists and learn how to handle objections and close deals. Work with their strengths to set up strategies for them to succeed in your business. The personal touch will help you build a strong relationship with your distributor.
Bonus Report: How to use PLR to Help You Gain Followers
Chapter 1: Helps on Days When You’re Too Busy to Socialize
Chapter 2: Break Up Books for Tons of Web 2.0 Content
Chapter 3: Give Resell PLR Gifts to Your Audience
Chapter 4: Visual PLR Elements Are Great for Web 2.0 (Infographics, plr video, etc)
Chapter 5: Use It as Curated Content (to start discussions – quote it and then add commentary)
Opt-in or Viral Report: Use Social Networks to Build a Rapport with Your Audience
Chapter 1: Respond to Their Comments (let them feel heard and appreciated)
Chapter 2: Show Care and Concern for Their Lives (not just niche business stuff but personal stuff too)
Chapter 3: Find Out What Their Needs Are So You Can Serve (listen to their reactions and insight)
Chapter 4: Share Some of Your Personal Self (so you’re human, not just business)
Chapter 5: Reach Different Demographics (you may not have reached if you just waited for people to find your blog – ie: you might reach a younger audience on Tumblr)
7-Part Email Autoresponder Series: 7 Common Social Networking Blunders
Email #1: Ignoring a Network Where Your Audience Resides
Email #2: Alienating Your Fans (being crude, controversial with personal stuff)
Email #3: Never Responding to Interaction (all one-sided conversation)
Email #4: Making It All About You (no ReTweets or sharing of competitor items)
Email #5: Failing to Inspire and Motivate (you’re facts only, no positive mindset stuff)
Email #6: Not Creating a Brand for Yourself (with the use of graphics and a firm strategy for positioning yourself)
Email #7: Seeing Social Networking as a Burden (avoiding it because you dread it – it’s a proven business tool)
Tips and ideas: Learn everything you can about your product so that you can share your enthusiasm and knowledge downstream. An actual excitement for a product is contagious and can be the extra thing that turns someone from a no into a yes. Be an expert on your product and you are halfway to the goal.
Articles:
#1 – Affiliate Marketing on Social Networks (rules, TOS, reviewing the right way, etc.)
#2 – Using Social Networks to Drive Traffic to Your Offers (sending people to squeeze pages or sales pages)
#3 – Which Social Network Appeals to You Most? (benefits and features of prominent social networks)
#4 – Don’t Forget Forums as a Formidable Social Networking Source (listen in on niche conversations, share insight with signature file, etc)
#5 – Mapping Out Your Social Networking Goals (certain # of followers, number of shares, interactions, etc.)
Product Reviews:
#1 – eGrabber Account-Researcher – research competitors and prospective networking contacts
#2 – Tagboard – helps you leverage hashtags online for your brand
#3 – Analytics Pro (by Social Bakers) – helps you compare your brand to others in social media so you can dominate
#4 – Social Oomph – load and schedule Tweets, track keywords, and use on multiple accounts
#5 – Compfight – helps you legally use images in your social networking efforts
One more tip and ideas: Presentation and appearance are two critical components of a successful web-based network marketing campaign. When you market your products or your business through a website, the presentation of your content and the appearance of your website are what will attract and keep visitors at your site. This means that you must not skimp on these areas! If you have a website or are thinking about creating one, make sure it is done professionally.
