business on general

Online Coaching Outline

Regardless of what niche you’re in, there’s usually ample opportunity to parlay your efforts into mentoring or coaching programs. It’s a step above info product creation, affiliate marketing, and service providing – but in order to make it worth your time, you have to understand how it works.

Main eBook Title: Transform Your Earning By Adding Coaching Services

Chapter 1: Coaching Can Be an Added Benefit for Your Customers
– Any niche where people are looking for advice is a good opportunity for coaching. Fitness, health, relationships, success, etc.
– Coaching can be done online via voice, email, or video – live or recorded.
– You can charge much more for coaching than for info products – it’s a nice supplement to your income with affiliate recommendations and info products.

Chapter 2: Individual One-on-One Coaching
– Extra handholding for those who need it most
– They’re willing to pay for the privacy and direct connection
– Have to Be in Control and Not Become an “Employee” of the Client

Chapter 3: Group Mentoring
– You end up not being the only support system – they support each other
– Cuts down on time required by you
– People gain motivation and inspiration from the group

Chapter 4: Facebook Coaching Groups
– Can keep it private, invite-only
– It allows you to share multimedia – video, text, images, etc.
– With a group rather than a fan page, others can participate and post to the group as well

Chapter 5: Coaching Via Email
– Allows you to respond on your time, without being rushed to provide answers instantly
– Quicker than having to use technology to create videos, edit them, etc.
– Can do it on the go – mobile coaching, without having to get set up for live communication

Chapter 6: Video-Based Coaching
– Skype (can also be audio only)
– Google Hangouts
– Recorded Video that’s placed privately with password access on YouTube or Vimeo

Chapter 7: Coaching Clients to a Higher Income
– Setting Realistic Goals with them without promises
– Analysis of Current situation and action steps to get them further
– Stringent system versus motivation – some coaches will have exact steps they have to take while others let the client find their way through inspiration.

Chapter 8: How Much Money Can You Earn Coaching?
– Unlimited – but never base your costs on trying to undercut the competition
– Offer a free session (short) or pre-communication to allow them to see your worth and you to see if they’re a good fit
– Offer package deals – buy 10 sessions, get 1 free, etc.

Chapter 9: Life Coaching on the Internet
– People will come to you for a well-rounded session – career, relationships, self-esteem, etc.
– Have tools you can use to help them manage their progress – online goal-setting tools, etc.
– You can do individual sessions or couples counseling – even parent/child

Chapter 10: How to Promote Your Online Coaching Business
– As a page on your blog – of your services
– Inside of Information products (kindle – use it as a lead generating tool)
– Use video coaching to help create a buzz and allow people to see how you work.

Tips number 1: There is always a push to make something good, even better. This is no doubt true with your internet marketing business as well. Perhaps there is something that may need a little tweaking. Below are some practical tips to help you make the changes needed to put your business on the way to great!

Bonus Report: 5 Things Your Coaching Clients Want From You

Chapter 1: Reassurance That They’re Doing Something Right (some people have no cheerleader at home)

Chapter 2: Guidance on What They Need to Change (you have to be honest about what needs to happen and why)

Chapter 3: Hand Holding Through Topics They Don’t Understand (don’t get flustered if they don’t understand you or something doesn’t click right away)

Chapter 4: Motivation to Keep Going Through Tough Times (when they feel like giving up, you need to be able to pinpoint that and lift them up)

Chapter 5: Pressure to Help Get Them to the Next Level (some people need t to be spurred into action – a little tough love)

Tips number 2: Maintaining a popular business is about more than getting visitors to your site; you need to have them return again and again. So whatever type of web business you’re in, you need to be sure that you are constantly updating your content, even if it’s only a page or two on your website. Give people something to come back for.

Opt-in or Viral Report: 5 Ways to Get People to Hire You as Their Coach

Chapter 1: Don’t Argue When They Object to Price (that makes you look amateurish and desperate)

Chapter 2: Give Free Training (video, small sessions – to show value)

Chapter 3: Target a Narrow Niche Audience (instead of “life coaching” you could target gender, age group or specific purpose)

Chapter 4: Have a Problem-Solution System (sometimes – like if someone hires you to help them get published on Kindle – you need to have specific action steps)

Chapter 5: Offer a Variety of Coaching Styles (email, video, audio, etc for their comfort level)

Tips number 3: To promote what you are selling, write a review of the product. Make sure to use the name of the product and the word ‘review’ in your title. People looking for the keyword ‘review’ will find your web page and chances are, they are thinking about buying the product if they were looking for a review.

7-Part Email Autoresponder Series: How to Make the Most of Your Online Coaching Business

Email #1: Use It to Position Yourself for Larger Training (Seminars)

Email #2: Create Info Products to Sell to Your Clients

Email #3: Educate Yourself About Helping Others (always be learning new self-help methods, like EFT, NLP, etc)

Email #4: Learn New Tools to Help You Help Your Audience (technical tools online that help them achieve their goals)

Email #5: Resist the Trap to Work for Free (people asking you what you think about some situation)

Email #6: Have a System for Processing New Clients (tracking their story so you can refer to it later)

Email #7: Find Out Why Your Coaching Clients Give Up (get to the root of those you don’t end up helping fully)

Articles:

#1 – Do You Need Certification to Be an Online Coach? (no, but there are training programs)

#2 – What Are the Best Coaching Training Programs? (Robbins – Madannes, etc)

#3 – Getting Over Your Fear of Failing Your Clients (scared to coach? The more you coach, even in short sessions, the better you become; doing some free sessions takes the pressure off of you that they’re paying for it while you gain experience)

#4 – Finding the Root Cause of Your Clients’ Obstacles (if they’re stuck in a bad relationship, for example, it could stem from modeling their parents’ behavior during childhood, etc.)

#5 – Coaching Difficult Clients (how to take corrective measures or end a working relationship with a client)

Product Reviews:

#1 – Jigsaw Box – sell expertise, not time – helps with product creation and upselling

#2 – Coaches Console – online coaching business management tool

#3 – Group Coaching Manager – community builder, mass support for your clients

#4 – Coach Accountable – helps track progress, increases engagement

#5 – Coaching Cloud – book sessions, vision walls, journals, content delivery

Tips number 5: When creating your Internet marketing strategy, include one or two long-term goals. Your daily to-do list is designed to generate income but the long-term success of your internet business will depend on developing a list of tasks to work on, that will promote this income for years to come. Set a timeline for accomplishing specific tasks.

Providing Services Outline

Service providing is a fantastic starter business online. You’re working for already established marketers who don’t have time or talent, so you get paid quickly. You also get the benefit of learning from what other marketers are doing.

Tips number 1: When you wish to make money online you may be thinking of it because you want to get paid well. It can also just be something you want to do to help you get a few extra bills paid. Whatever the case may be, this article can guide you through this.

Main eBook Title: Providing Services to Get Your Profits Started

Chapter 1: Cater to Successful Marketers to Grow Your Own Thriving Business
– They have no time or talent to get the job done, so they turn to freelancers.
– You don’t need a flashy website, a huge portfolio, or recommendations.
– It does require you to brand yourself and build a stable of clients – they don’t just find you – you need to put yourself out there.

Chapter 2: Freelance Ghostwriters
– What they’re hired for (ebooks, reports, emails, blog posts, articles, etc.)
– What they’re paid (anywhere from $5 low end to $30 high end per page – more for specialty content like press releases)
– What you need (portfolio, knowledge of the language of marketers like “squeeze page” so you’ll know what they want)

Chapter 3: Graphics Freelancers
– What they create – minisites, banners, ecovers, etc.
– What they get paid – ranges from $47 per ecover to thousands per minisite
– Skills needed – the more advanced, the better – no simple DIY tools – prefer PhotoShop skills.

Chapter 4: Website Builders
– More than graphics – this includes the functionality of the site
– Clients range from individual entrepreneurs and hobbyists to full-size corporations
– Skills needed to be competitive – programming skills – and keep up to date with them as they evolve.

Chapter 5: Virtual Assistants
– What they do – customer service, scheduling content, etc.
– What they earn (hourly or per project rates range)
– Where to find clients (word of mouth, freelance sites, approach them yourself)

Chapter 6: Copywriters
– Sales copy commands more money than ghostwriting
– Have a strong portfolio – even if you make up a copy for a fake site, to showcase skills
– Where to find clients – Elance, Warriors for Hire, or word of mouth, have your own site, too.

Chapter 7: Social Media Managers
– What they do – build and protect your brand on social networking sites
– Stay abreast of changes, new platforms launching, etc.
– How to find clients – word of mouth, approaching them, brand yourself, job listings

Chapter 8: Setting Up a Service Provider’s Online Business
– Elance – how to set up a profile there
– Forums (Warrior forum – pay to be a member and create listings)
– Your own website – can be a single page, contact form or service order page

Chapter 9: Branding Yourself as the Best
– Namedropping Clients
– Proving your results (conversions, traffic, etc)
– Acquiring testimonials

Chapter 10: Winning Jobs and Increasing Your Income
– Quality of projects and payments, not quantity
– Start out competitive and replace lower-paying clients with higher-paying new ones as you go
– Develop add-ons to your services. So for instance, if you offer blog ghostwriting, add a service to upload and schedule them.

Tips number 2: When planning how to make money working online, never put all your eggs in one basket. Keep as many options open as possible, to ensure that you will always have money coming in. Failure to plan like this can really cost you if your main site suddenly stops posting work or opportunities.

Bonus Report: Turn Your Service Experience Into Increased Profits

Chapter 1: PLR Content and PLR Graphics (for ghostwriters)

Chapter 2: Info Products Based on Your Service Skills (so a ghostwriter could create writing courses, a graphics designer could create how-to courses)

Chapter 3: Flipping Sites Created with Your Skills (graphics creators could create minisites on domains and flip them – so could ghostwriters)

Chapter 4: Tools and Apps (if you’re technical, you can create – or have created – tools and apps that help people do some of what you do)

Chapter 5: Affiliate Income (if you’re ghostwriting about exercise equipment all the time, then take some of that knowledge and create an affiliate site for yourself to earn residual income)

Opt-in or Viral Report: How to Beat Your Competitors as a Service Provider

Chapter 1: Go Above and Beyond (unexpected freebies)

Chapter 2: Be on Time or Early (most people are late)

Chapter 3: Undercut Their Prices (not constantly, but once in a while)

Chapter 4: Offer Combined Services (something most freelancers don’t do – pair up with another freelancer so you’re a package deal)

Chapter 5: Improve Your Skills (when new tools or technology is released, educate yourself and learn how to use it)

Tips number 3: Take paid surveys online if you want to make some extra cash on the side. Market research companies will want to get as much consumer feedback as possible, and these surveys are a great way to do this. Surveys may range anywhere from five cents to 20 dollars depending on the type you do.

7-Part Email Autoresponder Series: 7 Mistakes Service Providers Make Online

Email #1: Using Canned Bids (instead of original ones that show they put some thought into the client’s project)

Email #2: Being Too Shy to Brand Themselves (just because you’re providing services and not a successful marketer doesn’t mean you have to stay behind the scenes)

Email #3: Letting Projects End Badly (always make it right whenever possible – especially if the feedback is involved, but word of mouth can harm you)

Email #4: Taking on Too Much Work (it’s tempting, but it’s better to be booked and make people wait than overload yourself)

Email #5: Outsourcing to Others (if they hired you, they hired YOU, not someone somewhere else in the world)

Email #6: Constantly Running Sales (you’ll train your customers to wait for sales and they’ll never pay full price)

Email #7: Not Putting Themselves as a Client (never rely on contract work alone – make yourself a client and start working on your own residual income projects)

Articles:

#1 – How to Make Money Online Ghostwriting (serve marketers who are already successful who don’t have time or talent to do it)

#2 – Where to Find Copywriting Clients Online (Warrior Forum, your own website, Elance, etc)

#3 – Start a Virtual Assistant Business (stay at home parents or part-time workers can earn cash doing tasks marketers don’t have time for anymore)

#4 – Ideas for Earning Money as a Work at Home Mom (all of the service provider opportunities listed with a brief explanation of each one)

#5 – Steer Clear of Cheap Online Marketplaces (like freelance marketplaces where the services are downgraded)

Product Reviews:

#1 – PhotoShop – for graphics

#2 – Web Copy That Sells – a good book for copywriters by Maria Veloso

#3 – Warrior Forum membership so they can cater to other marketers

#4 – Elance service provider marketplace

#5 – Evernote – for everyone working with others, but especially VAs and ghostwriters

Tips number 4: Get paid to review some of the new products that are out on the market today. This is a great way for companies to determine if their new products are a hit or miss as they will pay good money to get an opinion on them. Get the word out on these products and pull in the cash.

Video Marketing Outline

Most marketers are scared to death of video. They fear to get on camera – worrying about their appearance, looking stupid, etc. But video marketing has a lot of power in terms of generating traffic and helping you build a connection with your audience.

Social media is currently one of the hottest fads on the Internet. If you are the owner of a service or product you need to promote, this is perfect! Marketing on social media is an exciting way to reach new customers and to communicate with existing ones. This article covers several effective ways to start using social media in your marketing.

Main eBook Title: Build Your Brand and Increase Conversions with Video

Chapter 1: What Is Video Marketing Exactly?
– Using video in your online content to reach your audience in a different way and cater to those with video preferences.
– It can be used on blogs as video blogs, on sales letters, and as products.
– Doesn’t require the use of fancy equipment or expensive technology.

Chapter 2: Getting Past Your Fear of Being on Camera
– Your Power to Control Internet Trolls (close comments on YT, manage and approve them on your blog, etc)
– Serving Your Audience Isn’t About Looks (unless that’s your niche – people want to learn about the niche topic)
– Putting Your Best Foot Forward (tips on looking your best – dressing up, etc)

Chapter 3: Using Slide Shows with Audio
– Great way to get used to video without putting your face on camera if you’re shy
– PowerPoint usage tips – with Camtasia screen capture software
– Keeping your video from being too boring (fast-paced, slide changes, images, etc)

Chapter 4: Capturing the Screen as You Work Online
– Camtasia or freeware version CamStudio
– Highlight your cursor or zero in on wherever you’re working
– Blur out what you don’t want the audience to see, such as login information

Chapter 5: Using Video for Branding Purposes
– Your audience can get a feel for your personality
– Put it on your About page in addition to the text
– Have a YouTube channel – second biggest search engine

Chapter 6: Using Video Marketing to Review Products
– Commentary about your feelings and experiences
– Show the product and talk about product specs
– Give your results and maybe compare it to other products in the niche

Chapter 7: Using Video as a Part of Your Info Product Creation
– On sales copy and squeeze pages
– Inside memberships as part of the modules
– Live webinar events for prospects or paying customers

Chapter 8: Tech Tips – Recording, Editing and Publishing Your Videos
– Recording – iPhone, video camera, cheap or high end
– Editing – Camtasia or other editing software – re-record audio, cut or splice
– Publishing – to Vimeo, YouTube, using keywords and add a description

Chapter 9: Pairing Your Video with Multimedia
– Text transcripts
– Audio only file
– Embed it on blogs for text commentary and image additions

Chapter 10: Get Your Niche Into Video Marketing
– Video testimonials from customers
– Video-based interviews with other experts
– Q&A with your audience (questions sent in or live)

Tips and ideas number 1: Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Thousands of new people can potentially see your business if you understand how to use Twitter well. Block out the hours needed to educate yourself about hashtags, keywords, and all things Twitter.

Bonus Report: 5 Tips on Creating Enjoyable Videos

Chapter 1: Eliminate Distractions (noise, messes, lighting)

Chapter 2: Switch Up Your Atmosphere (indoor, outdoor, events, etc)

Chapter 3: Have a Personality (no monotone, laugh and use hand gestures)

Chapter 4: Make Sure Everything’s Ready (no waiting while you write on a whiteboard)

Chapter 5: Length Needs to Be Right (3-5 minutes ideal, possibly longer if topic permits)

Opt-in or Viral Report: How Video Can Help Online Marketers Succeed

Chapter 1: Branding (personality)

Chapter 2: Teaching (showing people how things are done)

Chapter 3: Viral Potential (embed, share, etc)

Chapter 4: Traffic (search engines, related video potential)

Chapter 5: Profits (some people prefer learning from video – and you can charge more for courses with multimedia)

Tips and ideas number 2: Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these companies are dishonest and scam business owners. You will find that these companies are posting on fake accounts with Twitter, YouTube, and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.

7-Part Email Autoresponder Series: 7 Ways t Get Better with Video Marketing

Email #1: Record Regularly – the more you do it, the easier it becomes (and less scary)

Email #2: Listen to Feedback (opinions and tips on what people like, dislike about your recordings)

Email #3: Improve Your Efforts (learn lighting strategies, level up with your equipment, etc)

Email #4: Rely Less on Props (reading off of notes is bad)

Email #5: Mimic What You Like (whose video channel do you like – and why?)

Email #6: Try Different Styles (sitting, standing, tutorials, reviews, etc)

Email #7: Use Video Responses (if you see a video on something, make a video response to leverage that traffic and personality)

Tips and ideas number 3: Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Articles:

#1 – Use a Series Slant to Increase Video Viewership (they’ll want to see the next part)

#2 – Are You Making Eye Contact in Your Videos? (many people stare at themselves instead of the camera lens – more effective if you look at your audience)

#3 – Leverage Video and News to Help You Position Yourself as an Authority (when something breaks, make a video about it – be the first wave to hit the ‘net)

#4 – Outsourcing Your Video Marketing (creation of slides, voiceovers, etc. Give a script)

#5 – Marketing with PLR Videos (you’re given a recording and a transcript – you re-record the audience and add it to the video to process it)

Tips and ideas number 4: A great way to give your business a boost is by using social media marketing techniques. Follow these tips and become comfortable with social media. The success you gain from your marketing campaign will help to motivate you to expand your campaign to other social media outlets. Your business can do nothing but gain when it comes to social media marketing, keep that in mind.

Product Reviews:

#1 – iStockPhoto and DepositPhoto for stock images in your slides

#2 – plrvideodirect.com – for PLR videos for the marketing niche

#3 – Camtasia or Camstudio – for video editing software

#4 – Easy Sketch Pro – for popular sketched videos – great for sales copy

#5 – Video camera review – Kodak or older Flip videos (off the market but still popular)

Social Networking Outline

Internet marketing is a unique success that just keeps getting better and growing. Your business can use internet marketing to grow as well. You can increase traffic and interest in your business with the world wide web. This article can help you understand the possibilities and find one that can work for you.

It’s a fact that people respond well to non-spammy socialization online. Marketers need to understand which social networking sites to spend time on, how to build a network, and what they do to interact with them on a positive level.

Main eBook Title: Cash in on Your Social Networking Efforts

Chapter 1: Social Networking Does More Than Build Brand Awareness
– It helps you build a rapport with your audience on a deeper level
– It helps you post and get your links shared by others in a viral nature
– It allows you to be in communication with your audience more often than what email marketing allows.

Chapter 2: Twitter
– Short socialization is a perk – doesn’t take much time
– Highly viral – easy for people to RT and share
– Now you can incorporate video and images into the Twitter feed

Chapter 3: Pinterest
– Great for certain niches (self-help, fitness, cooking, crafts)
– Heavy on images – so you’ll need stock photos for your blog posts or Pins
– Strong viral ability through pinning and you can use it as an affiliate marketers

Chapter 4: Facebook
– Fan pages and groups to cater to your audience
– Paid promo potential – you can choose who sees your ads and limit how much is spent
– Shares and Likes provide ample viral opportunity organically

Chapter 5: Instagram
– Gives you the ability to personalize your brand online
– You can get your audience active with photo contests and hashtags
– Ability to add short videos on the site now too.

Chapter 6: LinkedIn
– Great for Authority and expertise (endorsements)
– You can put freebies in it like PDF downloads in your profile
– Participate n groups and network with others in your niche

Chapter 7: Google Plus
– SEO factor – it’s Google’s network, so your public posts are indexed. Use hashtags – or, let them system automatically create them for you.
– You can use Google Authorship to be indexed with your headshot in the SERPs
– Make sure you make your posts public – they default to a private setting in some cases, so you’re not having the reach you think you could

Chapter 8: YouTube
– The second-largest search engine in the world
– Ability to monetize your channel
– Perfect for long-tail SEO and you can embed it on your blog

Chapter 9: How Do You Want to Be Known on Social Media?
– Watch how personal and professional items mix – you might offend your prospective customers
– Serve your audience with free insight on a regular basis
– Brand yourself with professional graphics – profile headers, backgrounds, etc.

Chapter 10: Best Practices for Social Networking
– Frequency of participation – daily, but not spamming the streams
– Images to Boost reading and sharing
– Reciprocal sharing and networking – don’t be one-sided

Tips and ideas: Stay involved with your new distributors and help them through the process. Be there to help them call their lists and learn how to handle objections and close deals. Work with their strengths to set up strategies for them to succeed in your business. The personal touch will help you build a strong relationship with your distributor.

Bonus Report: How to use PLR to Help You Gain Followers

Chapter 1: Helps on Days When You’re Too Busy to Socialize

Chapter 2: Break Up Books for Tons of Web 2.0 Content

Chapter 3: Give Resell PLR Gifts to Your Audience

Chapter 4: Visual PLR Elements Are Great for Web 2.0 (Infographics, plr video, etc)

Chapter 5: Use It as Curated Content (to start discussions – quote it and then add commentary)

Opt-in or Viral Report: Use Social Networks to Build a Rapport with Your Audience

Chapter 1: Respond to Their Comments (let them feel heard and appreciated)

Chapter 2: Show Care and Concern for Their Lives (not just niche business stuff but personal stuff too)

Chapter 3: Find Out What Their Needs Are So You Can Serve (listen to their reactions and insight)

Chapter 4: Share Some of Your Personal Self (so you’re human, not just business)

Chapter 5: Reach Different Demographics (you may not have reached if you just waited for people to find your blog – ie: you might reach a younger audience on Tumblr)

7-Part Email Autoresponder Series: 7 Common Social Networking Blunders

Email #1: Ignoring a Network Where Your Audience Resides

Email #2: Alienating Your Fans (being crude, controversial with personal stuff)

Email #3: Never Responding to Interaction (all one-sided conversation)

Email #4: Making It All About You (no ReTweets or sharing of competitor items)

Email #5: Failing to Inspire and Motivate (you’re facts only, no positive mindset stuff)

Email #6: Not Creating a Brand for Yourself (with the use of graphics and a firm strategy for positioning yourself)

Email #7: Seeing Social Networking as a Burden (avoiding it because you dread it – it’s a proven business tool)

Tips and ideas: Learn everything you can about your product so that you can share your enthusiasm and knowledge downstream. An actual excitement for a product is contagious and can be the extra thing that turns someone from a no into a yes. Be an expert on your product and you are halfway to the goal.

Articles:

#1 – Affiliate Marketing on Social Networks (rules, TOS, reviewing the right way, etc.)

#2 – Using Social Networks to Drive Traffic to Your Offers (sending people to squeeze pages or sales pages)

#3 – Which Social Network Appeals to You Most? (benefits and features of prominent social networks)

#4 – Don’t Forget Forums as a Formidable Social Networking Source (listen in on niche conversations, share insight with signature file, etc)

#5 – Mapping Out Your Social Networking Goals (certain # of followers, number of shares, interactions, etc.)

Product Reviews:

#1 – eGrabber Account-Researcher – research competitors and prospective networking contacts

#2 – Tagboard – helps you leverage hashtags online for your brand

#3 – Analytics Pro (by Social Bakers) – helps you compare your brand to others in social media so you can dominate

#4 – Social Oomph – load and schedule Tweets, track keywords, and use on multiple accounts

#5 – Compfight – helps you legally use images in your social networking efforts

One more tip and ideas: Presentation and appearance are two critical components of a successful web-based network marketing campaign. When you market your products or your business through a website, the presentation of your content and the appearance of your website are what will attract and keep visitors at your site. This means that you must not skimp on these areas! If you have a website or are thinking about creating one, make sure it is done professionally.