Video Marketing Outline
Most marketers are scared to death of video. They fear to get on camera – worrying about their appearance, looking stupid, etc. But video marketing has a lot of power in terms of generating traffic and helping you build a connection with your audience.
Social media is currently one of the hottest fads on the Internet. If you are the owner of a service or product you need to promote, this is perfect! Marketing on social media is an exciting way to reach new customers and to communicate with existing ones. This article covers several effective ways to start using social media in your marketing.
Main eBook Title: Build Your Brand and Increase Conversions with Video
Chapter 1: What Is Video Marketing Exactly?
– Using video in your online content to reach your audience in a different way and cater to those with video preferences.
– It can be used on blogs as video blogs, on sales letters, and as products.
– Doesn’t require the use of fancy equipment or expensive technology.
Chapter 2: Getting Past Your Fear of Being on Camera
– Your Power to Control Internet Trolls (close comments on YT, manage and approve them on your blog, etc)
– Serving Your Audience Isn’t About Looks (unless that’s your niche – people want to learn about the niche topic)
– Putting Your Best Foot Forward (tips on looking your best – dressing up, etc)
Chapter 3: Using Slide Shows with Audio
– Great way to get used to video without putting your face on camera if you’re shy
– PowerPoint usage tips – with Camtasia screen capture software
– Keeping your video from being too boring (fast-paced, slide changes, images, etc)
Chapter 4: Capturing the Screen as You Work Online
– Camtasia or freeware version CamStudio
– Highlight your cursor or zero in on wherever you’re working
– Blur out what you don’t want the audience to see, such as login information
Chapter 5: Using Video for Branding Purposes
– Your audience can get a feel for your personality
– Put it on your About page in addition to the text
– Have a YouTube channel – second biggest search engine
Chapter 6: Using Video Marketing to Review Products
– Commentary about your feelings and experiences
– Show the product and talk about product specs
– Give your results and maybe compare it to other products in the niche
Chapter 7: Using Video as a Part of Your Info Product Creation
– On sales copy and squeeze pages
– Inside memberships as part of the modules
– Live webinar events for prospects or paying customers
Chapter 8: Tech Tips – Recording, Editing and Publishing Your Videos
– Recording – iPhone, video camera, cheap or high end
– Editing – Camtasia or other editing software – re-record audio, cut or splice
– Publishing – to Vimeo, YouTube, using keywords and add a description
Chapter 9: Pairing Your Video with Multimedia
– Text transcripts
– Audio only file
– Embed it on blogs for text commentary and image additions
Chapter 10: Get Your Niche Into Video Marketing
– Video testimonials from customers
– Video-based interviews with other experts
– Q&A with your audience (questions sent in or live)
Tips and ideas number 1: Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Thousands of new people can potentially see your business if you understand how to use Twitter well. Block out the hours needed to educate yourself about hashtags, keywords, and all things Twitter.
Bonus Report: 5 Tips on Creating Enjoyable Videos
Chapter 1: Eliminate Distractions (noise, messes, lighting)
Chapter 2: Switch Up Your Atmosphere (indoor, outdoor, events, etc)
Chapter 3: Have a Personality (no monotone, laugh and use hand gestures)
Chapter 4: Make Sure Everything’s Ready (no waiting while you write on a whiteboard)
Chapter 5: Length Needs to Be Right (3-5 minutes ideal, possibly longer if topic permits)
Opt-in or Viral Report: How Video Can Help Online Marketers Succeed
Chapter 1: Branding (personality)
Chapter 2: Teaching (showing people how things are done)
Chapter 3: Viral Potential (embed, share, etc)
Chapter 4: Traffic (search engines, related video potential)
Chapter 5: Profits (some people prefer learning from video – and you can charge more for courses with multimedia)
Tips and ideas number 2: Look closely at any social marketing companies you may want to hire to expand your presence. A lot of these companies are dishonest and scam business owners. You will find that these companies are posting on fake accounts with Twitter, YouTube, and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.
7-Part Email Autoresponder Series: 7 Ways t Get Better with Video Marketing
Email #1: Record Regularly – the more you do it, the easier it becomes (and less scary)
Email #2: Listen to Feedback (opinions and tips on what people like, dislike about your recordings)
Email #3: Improve Your Efforts (learn lighting strategies, level up with your equipment, etc)
Email #4: Rely Less on Props (reading off of notes is bad)
Email #5: Mimic What You Like (whose video channel do you like – and why?)
Email #6: Try Different Styles (sitting, standing, tutorials, reviews, etc)
Email #7: Use Video Responses (if you see a video on something, make a video response to leverage that traffic and personality)
Tips and ideas number 3: Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Articles:
#1 – Use a Series Slant to Increase Video Viewership (they’ll want to see the next part)
#2 – Are You Making Eye Contact in Your Videos? (many people stare at themselves instead of the camera lens – more effective if you look at your audience)
#3 – Leverage Video and News to Help You Position Yourself as an Authority (when something breaks, make a video about it – be the first wave to hit the ‘net)
#4 – Outsourcing Your Video Marketing (creation of slides, voiceovers, etc. Give a script)
#5 – Marketing with PLR Videos (you’re given a recording and a transcript – you re-record the audience and add it to the video to process it)
Tips and ideas number 4: A great way to give your business a boost is by using social media marketing techniques. Follow these tips and become comfortable with social media. The success you gain from your marketing campaign will help to motivate you to expand your campaign to other social media outlets. Your business can do nothing but gain when it comes to social media marketing, keep that in mind.
Product Reviews:
#1 – iStockPhoto and DepositPhoto for stock images in your slides
#2 – plrvideodirect.com – for PLR videos for the marketing niche
#3 – Camtasia or Camstudio – for video editing software
#4 – Easy Sketch Pro – for popular sketched videos – great for sales copy
#5 – Video camera review – Kodak or older Flip videos (off the market but still popular)
